Have A New Idea For Iphone, Ipad, Android, Blackberry, Or Windows Mobile Application?

As the market for iPhone, iPad, Android, Blackberry, and Windows Mobile applications heats up, more and more companies are diverting most of their focus and investments towards that “next big mobile app idea”. At Mantra Information Services, we help companies take advantage for growing mobile application market and maximize return on their mobile investments. In our experience, there are several considerations a company should be making before taking their idea to the development lab. In this article we will introduce the five most important points of mobile application development.


1. Business Case: If you have an idea that could make in to a good mobile application, you should first research if another application on same / similar idea already exist. Determine how you can differentiate and improvise your idea. Understand if there is a need for the application that you plan to develop. Besides validating your concept, assess if developing that application is a good fit for your business strategies, direction, and if you will be able to recoup investment in to developing this application.

2. Target Audience: Whether you are developing application for your internal business use, use by other businesses, or use by individual consumers, you should have a good understanding of who your target audience is. That will help making design and technology decisions for your application. If you are targeting global audience, you may also have to consider making your mobile application multi-lingual.

3. Technology Selection: With mobile client applications, you cannot develop a single application that can run on all of the mobile platforms. Each of the mobile platforms is different and run only applications that are developed on the specific technologies. So if you develop an iPhone application, you cannot run the same application on Android, Blackberry, or Windows Mobile platforms. That is why it is important that before beginning application development, you select an appropriate mobile platform for your application. If your plan includes developing application for multiple mobile platforms, make sure that you architect your application properly to reduce initial and ongoing development efforts and costs. Most importantly, determine if you really need to develop a mobile client applications which are platform specific or a mobile website / web application which are more universal and could run on all smart phones.

4. Timing: When there are thousands of businesses trying to tap in to the booming mobile applications market, it is critical that you move forward with your mobile development project in a timely manner. Otherwise, there are chances that someone else may beat you in launching an application with similar concept and could quickly tap in to your potential client base. When it comes to launching a mobile application, right timing is essential for maximizing return on investment.

5. Pricing: Just like any other product, you need to make sure that price for your mobile application is right. Research on the price of other similar apps, determine how valuable is your application going to be for consumers, and figure out your total cost of ownership for building, launching, and maintaining your application. Consider offering your mobile applications for free or at a discounted price for a short period of time to attract more buyers.

Bonus Point: Marketing – After launching your application, it is important to market it and improve its visibility to your target audience. Without the marketing efforts, your application may get buried under the stack of thousands of other applications hurting its revenue potential. Marketing your application on social media sites, search engines, and offering it for free for a short period of time should help increase its consumer base. Make sure to listen to the feedback application users will be giving and incorporate that in to your future development plan.


Five must-have Android apps for Newcomers

I just got my very first Android machine yesterday (an HTC Wildfire, which I’ll review afterwards), And I immediately began searching for nice and useful applications. I’ll let you know about my happenings in this post.
The selection from the Android Industry just isn’t as wide as the iTunes App Store, and it’s more difficult to seek out good quality applications for your machine, especially if you will be dwelling in a country, exactly where only free of charge functions are readily available available for you, but there is no reason to be sad about it, you are able to nevertheless discover some first rate apps on your machine. Permit me show you some apps that you can not miss.


Barcode Scanner

That is one particular with the most valuable apps within the Current market, it could possibly make your Android encounter sooner and much more comfy. How? With this application you are able to scan barcodes on merchandise, glance up their selling price and study testimonials of them, but which is not by far the most interesting part of it. Barcode Scanner may scan Data Matrix and QR codes containing URLs, contact info and many others. This really is wonderful, because lot of Android apps features a QR code which requires you for the software inside Android Current market. You start Barcode Scanner, carry your mobile phone camera towards the QR code, and you get the information you have to download the app. You may instantly share the uncoded info through e-mail or sms, or open it within a webbrowser within your gadget. There exists no need to have for type in website addresses or app names within the Android Market.


I will not ought to introduce you Facebook, and you also almost certainly understand that it has cell applications for almost just about every cell platform. Not significantly to say here, it’s a fantastic app, you most likely wish to use this rather of your phone optimized model with the web page. It’s swiftly and effortless to make use of.


NetCounter might be useful to suit your needs if you’ve got a 3g data approach on your system and it has data traffic limitation. This utility will measure your 3g and Wi-Fi records targeted traffic, and you may see just how much you utilized these expert services from the very last working day/full week/thirty day period. This is actually a great and effortless software for monitoring your gadget’s records targeted visitors.

AppBrain App Current Market

This app is the very best method to discover new Android apps. It’s very related towards the iOS’ App Store software. You are able to see app recommendations, scorching apps, apps with price drop. Also this app can make a list of your installed apps and you’ll be able to share this number using your buddy on interpersonal networking web sites as an example.
Also should you go the the AppBrain internet site, you can come across a QR code for virtually every software, which will make much easier for you to discover and install these apps.


Google Maps for Android is a fantastic software for navigation, nevertheless it demands some sort of world-wide-web connection, considering GMaps is downloading its maps from the net. That’s not a fantastic issue if you need to drive like a hundred miles with it, because it will continuously download maps and that won’t do any very good to your knowledge site visitors.
This can be why Locus is these kinds of an excellent utility, simply because it is possible to view maps with it on the net and offline. It is possible to obtain maps for your machine and it will be available even should you tend not to have any internet connection.
As I will use my Android system far more, I’ll share my activities with you and advise new apps.